Virtus Motors in the News: Press Coverage, Reviews and Announcements

Since 2016, Virtus Motors has been working to make electric mobility simple, affordable and accessible in India. This page brings together the press coverage, interviews, product reviews, video features and announcements that have followed our journey, with links to the original source on each publication's own site.

About Virtus Motors

Virtus Motors designs electric cycles in India under the Alpha range, alongside the BH1M electric moped. Our promise is smart, affordable and reliable green mobility, designed in India. Learn more at virtusmotors.in, or read our company profile on YourStory.

Company announcements

• MarkLines (April 2023): Virtus Motors, India announces new facility for electric two-wheelers

• Autoguide India (April 2023): Virtus Motors announces new facility to increase production capacity

• Business Standard (April 2023): Virtus Motors announces new facility to increase production capacity and expand R&D efforts (ANI press release)

• ANI (April 2023): Virtus Motors announces new facility to increase production capacity and expand R&D efforts

• ET Auto (April 2023): Virtus Motors announces new facility to increase production capacity and expand R&D efforts

• Business World Auto World (April 2023): Virtus Motors announces new facility to increase production capacity

• Manufacturing Today (April 2023): Virtus Motors' new facility to increase its production

• Autocar Professional (April 2023): Virtus Motors to expand retail presence in 20 metro cities, 50 mini-metros

The facility announcement above was also carried by The Hans India, The Print, Zee5, LatestLY, Menafn, The Asian Chronicle, The CEO Magazine, Investment Guru, Daily Hunt and Lokmat Times, among other wire-service syndications.

Product launches in the press

• FoneArena (August 2023): Virtus Motors Alpha A and Alpha I electric bicycles launched in India

• EMobility+ (August 2023): Virtus Motors introduces Alpha A and Alpha I electric bicycles in India

• NIK'S AUTOMOTIVE (YouTube) (August 2023): Virtus Motors Alpha A and Alpha I electric bicycles launched - price from ₹15,999, all details

• Autoguide India (May 2024): Virtus Motors unveils innovative BH1M e-moped

• EMobility+ (May 2024): Revolutionizing urban mobility: introducing Virtus Motors BH1M electric two-wheeler

Interviews and features

• CXO Today (April 2023): Virtus Motors aims to expand their reach to top 20 metros and 50 mini metros in the next 5 years

• IANSlife (June 2023): Is India ready to adopt the EV ecosystem? (with comment from co-founder Tushaar Bajaj)

• E-Vehicle Info (April 2023): Virtus Motors: pioneering sustainable and eco-friendly electric bicycle transportation solutions

Video coverage

Owner videos, independent reviews and press interviews about Virtus cycles, found across YouTube. We've labelled each by what it actually is, not just how polished it looks.

Press interview

• Business Today / India Today (YouTube) (June 2024): What makes Virtus' EV cycle special: insights from top management to understand the Alpha-I's power

Customer unboxings — genuine buyers, filmed unprompted

• Prakash Patel (YouTube) (n.d.): Unboxing of the VIRTUS Alpha A, the cheapest electric bicycle in India and the world

• Arpit Deverwal (YouTube) (2024): My new electric cycle: unboxing and assembly, Virtus Motors Alpha 27.5 M — better than Emotorad?

Independent reviews

• Ankit Dubey (YouTube, 49.8K subscribers) (2023): Virtus Alpha 1 electric cycle review: range, price and features

• Bike Junction (YouTube) (2022): Lose Weight with the Alpha M electric cycle: know the price and range (auto-dubbed walkaround)

• MGyan Tv (YouTube, Hindi) (2024): Alpha Virtus electric cycle review: price and range, with comments from company management

Short clips from riders and creators

• About the motors (YouTube Shorts) (n.d.): ₹23,000 — this is the Virtus Alpha 1 cycle

• Autosklore by Suraj (YouTube Shorts) (n.d.): Virtus electric cycle

Dealer and retailer content

• Mega Power Services (YouTube) (n.d.): Introducing: Alpha e-bike from Virtus Motors

• Mega Power Services (YouTube) (n.d.): Alpha e-bikes now available at megapowerservices.com

Product reviews

• The Indian Express (December 2023): Virtus Motors Alpha M e-bike review: an Indian cycle for Indian roads

• PC Quest (May 2023): Virtus Motors Alpha-M electric bicycle review

Electric cycles and EVs in the media

• Hindustan Times (January 2024): Best electric cycles: top 10 picks to embark on a greener journey

• English Jagran (February 2024): Top electric cycle brands in India: premium bicycles from Hero, Urban Terrain and more

• HT Auto (May 2023): Looking for ways to beat daily traffic woes? Here are some quick and sustainable options

• CXO Today (January 2024): Looking for ways to beat daily traffic woes? Here are some quick and sustainable options (features the Alpha M and Alpha E)

• News18 (May 2023): Top electric bikes to beat daily traffic woes

• India TV (May 2023): EV Car और स्कूटर के जमाने में इलेक्ट्रिक साइकिल ने दी दस्तक, जानें खासियत

• BW Autoworld (June 2023): State of electric bicycles in India

• Financial Express (April 2023): How EV startups are giving a boost to the bicycle industry

• ABP Live (April 2023): Pedal to the future: evolution of e-bicycle and its widespread adoption in India

• Express Computer (April 2023): What role are EV startups playing in boosting the bicycle industry?

• BW Autoworld (March 2023): Electric vs non-electric vehicle: here's how to choose a budget-friendly vehicle

Explore our electric cycles

Curious about the cycle behind the coverage? Start with our guide to the Alpha A 26 step-through electric cycle, or see specifications and pricing on the Alpha A 26 product page.

Media enquiries

For interviews, review units or press enquiries, get in touch with the Virtus Motors team through the Contact page on this site. Ride the Change.